19 Top B2B Marketing Companies

What skills do marketing teams need to work effectively with AI agents? Tie these metrics to broader strategic goals like revenue impact, customer satisfaction, and innovation outcomes rather than technology adoption alone. AI agents represent more than technological advancement—they’re a fundamental shift in how B2B marketing operates. By 2029, at least 50% of knowledge workers will be expected to develop new skills to work with, govern, or create AI agents on demand for complex tasks

These approaches use logic-driven, ROI-focused messaging to reach business buyers throughout longer sales cycles with multiple decision-makers. You’ll amplify messages and engage people—whether you’re building interactive experiences, measuring the impact of a social campaign or telling brand stories. 73% of people expect companies to understand their unique needs, yet most lack a unified view of the customer. With companies struggling to align their ambitions with customer needs, the ability to create lasting products and services is critical. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients. As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience.

This tactic attracts potential new employees and clients conducting research on LinkedIn. By repackaging event videos for reels, TikTok, text articles, blogs, or podcasts, business-to-business enterprises can expand their reach beyond LinkedIn. You can organize mass outreach to reach such individuals on LinkedIn through automation tools. This approach ensures that your message remains visible and increases the chances of a response. After the initial outreach, schedule follow-up messages to be sent at strategic intervals, such as one week later. Create customized messages designed specifically for each lead to cultivate genuine engagement – they want you to read their profiles!

Maintain Your Adaptability With A Balanced Umbrella Approach

Studies show that a supplier’s website is the second-most popular type of content that B2B buyers use to finalize purchasing decisions, beaten only by online reviews. The goal is to address challenges, answer key questions, and position your solution as the best fit. High-growth brands map content to each stakeholder’s needs, positioning themselves as trusted b2b marketing experts.

Define And Stay True To Your Values

Additionally, the compatibility of technology stacks plays a crucial role in ensuring a smooth transition and adoption of new solutions. Consequently, the ability to seamlessly integrate new solutions with existing technology stacks has become a critical consideration for B2B buyers. Collaborate with them to create co-branded content such as guest blog posts, webinars, or social media campaigns. These individuals should have a strong online presence, a loyal following, and a reputation for providing valuable insights. Additionally, Ogilvy reports that three-quarters of B2B companies are actively using this strategy, with 40% having reported increased lead generation and sales outcomes as a result. According to our first-party research, 75% of buyers trust brands more if they are affiliated with industry experts or influencers.

In this section, you’ll discover common B2B marketing channels, both digital and offline, as well as best practices for promoting your business on these channels. Business-to-business, or B2B, marketing refers to a business’s process of promoting products and services to other companies to help them improve their operations. Business-to-business (B2B) marketing involves creating strategies and content that encourage other businesses to use your products or services.

Where do B2B companies sit in the supply chain?

And the ability to prove its impact to clients can certainly be a contributing factor. Perhaps there needs to be more education around AI so that cautious clients can understand potential AI regulations and open-minded clients can see how AI fits into their marketing activities or campaigns. And 24 of the 83 agencies said clients leaned more towards the cautious side. While a majority of agencies said they were ‘open and reactive’ they also noted that they’re not actively pursuing AI. In the conversation, they discussed how the traditional specs for recruiting have changed drastically with adaptability and a willingness to relearn at the forefront. One is focusing on customer-led growth, expanding within accounts or to net new prospects via referral.

• To choose specific marketing strategies, conduct a competitive analysis.
• Fluent tailors marketing for brands through data collected through opt-in surveys to connect businesses with their desired audience.
• Brands need to create a cohesive, data-driven experience across each touchpoint.
• Instead of generating a new stream key for every event, Company Pages can now enable a persistent stream key that remains the same across broadcasts.

Drift coined “conversational marketing” and turned it into a movement — book, events, manifesto, and a content engine that made Drift synonymous with the new approach. The regional buy reached their actual ICP at Super Bowl scale without Super Bowl cost. A 19% perception shift came from research-backed messaging, not a bigger budget. Rebrands fail when they invent differentiation. The rebrand surfaced an existing strength that had been invisible — it didn’t create something new, it made something real finally visible.